AT&T | GIPHY

AT&T is (literally) all about connection and communication. What better way to demonstrate this than co-opting one of the most common forms of communication—GIFs. We partnered with BUCK to create universally relatable human truths in animated form centered around different tentpoles (Back to School, Halloween, Thanksgiving, Holidays). So whether you’re instant messaging, reacting, or slapping on a transparent sticker to your IG story, AT&T wanted to show that we #GetIt.

THE RESULT:

Over 50 million engagements. Check it out HERE:

 
 

Gif - A - Little Love

 

(Post COVID) Back-To-School

AT040_GettingReady_v13 (2).gif
AT010_Handshake_v15_alpha (1).gif
ezgif.com-gif-maker copy 3.gif
 

Gif-or-Treat

 

Thanks-GIF-ing

 

Agency: Critical Mass | Production: Buck Design

ECD: Frank Dattalo | CD: Will Danilow | ACD: Eli Ching, Trey Tyler, Fernando Brevilieri | AD: Julia Meade