AT&T | GIPHY
AT&T is (literally) all about connection and communication. What better way to demonstrate this than co-opting one of the most common forms of communication—GIFs. We partnered with BUCK to create universally relatable human truths in animated form centered around different tentpoles (Back to School, Halloween, Thanksgiving, Holidays). So whether you’re instant messaging, reacting, or slapping on a transparent sticker to your IG story, AT&T wanted to show that we #GetIt.
THE RESULT:
Over 50 million engagements. Check it out HERE:
Gif - A - Little Love
(Post COVID) Back-To-School
Gif-or-Treat
Thanks-GIF-ing
Agency: Critical Mass | Production: Buck Design
ECD: Frank Dattalo | CD: Will Danilow | ACD: Eli Ching, Trey Tyler, Fernando Brevilieri | AD: Julia Meade