DEATH TO SLOW INTERNET | AT&T ALL-FI

The dread that we experience when our internet connection cuts out…is one thing everyone can universally relate to. When your blood pressure starts to rise as the final rose ceremony of the Bachelor begins to buffer (my own personal hell). What if we channeled this lag-induced rage into our ads? What if we found a uniquely aggressive, highly visual solve that completely obliterates the icons we despise the most?

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So that’s how AT&T ALL-Fi curb stomped the lagging icons, so you didn’t have to :)

Agency: Critical Mass. Director: Los Perez

GCD: Will Danilow CD: Fernando Brevilieri ACD: Justin Florio, Eli Ching AD: Julia Meade, Maria Covarrubias