AT&T | PORTAL

Shitty internet sucks. So we transformed the dreaded loading wheel into a media moment - a Portal inside the content itself.

Agency: Critical Mass | Production: Smuggler

ECD: Frank Dattalo | CD: Will Danilow | ACD: Eli Ching, Trey Tyler, Fernando Brevilieri | Sr AD Copy: Justin Florio | AD Design: Julia Meade