AT&T | PORTAL
When your internet is bad, it makes you look bad. So by transforming the dreaded loading wheel into a media moment, we were able to create a unique portal in the content itself - giving the characters a platform to look you in the eyes and let you know…
You’re not a bad person, you just have bad internet.
Agency: Critical Mass | Production: Smuggler
ECD: Frank Dattalo | CD: Will Danilow | ACD: Eli Ching, Trey Tyler, Fernando Brevilieri | Sr AD Copy: Justin Florio | AD Design: Julia Meade